More and more of Lemonly’s projects are animated, interactive, or both-and we love that! Motion and interactivity make visual content richer, more engaging, and more fun. ( Digital State of the Midwest Report, 2022) Web accessibility: making sure as many people as possible can enjoy the visual content we create, especially for people with disabilities and folks who use assistive technology like screen readers, voice control, and more.ħ% of digital users in the Upper Midwest use assistive technology of some kind-nearly 3x as many who reported using assistive technology just four years ago. With that mission in mind, our work in DIVE is focused around a couple key areas: To advance Lemonly’s design practices around web accessibility and representation of diverse identities and to educate Lemonheads so we can create more inclusive, more accessible sweet visuals for Lemonly and our clients. Here’s a look at the group’s guiding focus: So what do we call that group of Lemonheads specifically focused on bringing accessibility and inclusivity best practices back to the whole team to make our work even better? DIVE, short for Designing Inclusive Visuals for Everyone. Today, our work-animated infographics and interactives in particular-is more high-performing and accessible than ever. We’re also lucky to have access to world-class web accessibility expertise from our comrades at our sister company, Click Rain. Over the past year, we’ve assembled a group of Lemonheads who focus on making sure we’re up to date on best practices and continually evaluating our work, tools, and processes with accessibility and inclusivity in mind (more on that below). And we can only do that when everyone has buy-in and the knowledge and tools they need to make accessibility and inclusivity a priority. From writing at an accessible reading level to increasing representation in character illustrations, we all have opportunities to push and expand accessibility and inclusivity. We’re committed to getting Better Every Day, and we continue to push ourselves-and our clients-to reflect the world’s diversity in our work, while creating accessible design that more and more people can enjoy.Īccessibility and inclusivity are everyone’s job. This includes illustrating diverse characters representing a spectrum of races, cultures, abilities, body types, ages, sexual orientations, gender identities, and more. As illustrators who bring information, concepts, and stories to life through art, inclusivity means making sure our art reflects the world we live in. To us, as designers who create digital content, accessibility means following web accessibility best practices to ensure as many people as possible can enjoy our work. The alternative is design that inherently excludes others-through barriers to consumption or depictions of only certain types of people. Great design considers the different ways people consume content and depicts a multiplicity of experiences and identities reflecting the world around us. Accessibility and inclusivity are prerequisites for great designĪs Lemonheads, we know accessibility and inclusivity are prerequisites for creating great visual content. Let’s get into why accessibility and inclusivity matter in design, what we’re doing about it at Lemonly, and some starter resources we recommend for everyone. Together, accessibility and inclusivity mean visual content has a wider reach and relevance, so our stories-and our clients’-make the world easier to understand for more people. Inclusivity means as many people as possible can see themselves represented in our work. Accessibility means as many people as possible can enjoy our work. We all need to use the tools at our disposal to make visual content more accessible and inclusive for everyone. We at Lemonly certainly do, since we use both design and technology to create our work (infographics, videos, and the like).Īs devices get smarter, browsers get more advanced, file types get more efficient, and best practices evolve over time, we as designers and marketing professionals need to make sure our practices-the work we make and how we make it-evolve, too. Marketers know how fast the design landscape and related technology change.
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