![]() ![]() You should have a detailed and clear demographic in your head when you write anything on your site, and that includes your about page.Ĭonnecting with your audience and making them trust you requires a deep, deep understanding of what they want. Let’s look at what steps you can take to make sure your about page converts visitors, boosts your credibility, and helps you stand out from your competitors. What’s in it for me? How does this benefit me?įinding a balance between establishing your brand and focusing on the customer is the real secret to a successful about page, but it isn’t easy. As a general rule, people only care about themselves. Your about page exists to tell people about what you can do for them. It sounds counterintuitive–surely an about page is THERE to tell people about your business, your mission, your brand? Well, not exactly. One of the hardest parts of creating an about page is not making it about you. The Difficult Parts of Creating About PagesĪs fun as it is to share your story and your success, you have to keep your ego in check. You can manage them from one dashboard in WordPress and update your page regularly with new testimonials. Using a plugin like Thrive Ovation, which can pull testimonials directly from your web forms or social media, makes it easy to automate social proof and testimonials. This is especially easy if you automate your testimonials, so you don’t even have to upload or find them yourself. It doesn’t take much work, but it will boost your conversion rates. Once you have a glowing testimonial or review, you can just add it to your about page. And on your about page, you get to talk about your journey to success, how great your business is, and show off all the praise you’re getting from others.Īnother part of an about page that’s easy to nail is sharing social proof. If you’re proud of your business, you naturally want to share that with the world. The easiest part of creating an about page is sharing your brand story. In this guide, we’ll break down how to create an about page that works, what to avoid, and take a look at sites that do it well. People like to buy from people they like, and your about page is the BEST page on your site to connect with your audience and show them how nice you are. It might not be the first page people visit, but it’s the page they’ll use to decide if they like you, trust you, and whether they’re coming back again.Īnd yet most businesses still have about pages that are boring, lack personality, and don’t offer visitors any value. FreeAgent makes complex topics easy for its target customer to understand, and showcases how its product can help people make their accounting easier.Your about page is the most important page on your site. FreeAgent’s B2B invoicing landing pageĪccounting is a boring topic, right? You wouldn’t think that if you landed on one of FreeAgent’s B2B landing pages. Nobody leaves the page with a question left unanswered. There’s a section on her process, her rates and availability, and how to get started. She talks leads through how she did this service for another company, and the results she got from it.įurther down the page, she answers common questions her leads might have before enquiring. ![]() That’s why a case study forms the bulk of the website copy. She uses the page as a way to build trust with her visitors-and convince them to hire her. ![]() ![]() However, Val’s B2B landing page also doesn’t have the typical format of a service page. It has a bright, clear photo of her, and the types of services she offers in the main headline. They help you rank in search for the terms its optimized for, and often ask people to do something in relation to the topic you’re discussing. You can create B2B landing pages for various things-like a service you offer, a webinar you’re hosting, or a feature your business customers are researching. B2B companies can direct traffic to these pages in order to persuade visitors to take a specific action. In this guide, we’ll share six great B2B landing page examples that you can draw inspiration from, with ready-to-use templates to help create yours in minutes □ What is a B2B landing page?Ī B2B landing page is a page on a B2B business’ website that gives information on a particular product, feature, or campaign. Or use whatever options available to drive an influx of traffic.Įither way, a good landing page is what's going to turn that traffic into leads and customers for your B2B company.īut what does a good B2B landing page look like? And how do you create one that actually converts people once they land there-be that in terms of booking a product demo, taking a free trial, or buying a product? And if you're operating in the B2B space, it's no different. There’s no denying that a landing page is a great way to convert people on your website. ![]()
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